The nation’s largest convenience store is calling for a Slurpee celebration by inviting guests across the U.S. to join the party at their local 7-Eleven stores and receive a free 7.11-oz. Slurpee drink from 11 a.m. – 7 p.m. On July 11, 2012, aka 7-Eleven Day, 7-Eleven will commemorate its 85th Birthday!

Since 2002, millions of free Slurpee beverages have been given away on July 11th and 7-Eleven estimates this to be the biggest birthday to date as they prepare to give away 7 million free Slurpee drinks.

In addition, 7-Eleven’s Slurpee drink is celebrating 45 flavor-filled years on July 11 making the day a double brainfreezin’ good time. To keep the party going, 7-Eleven invites customers in store to peel, play and win with Big Summer Sweeps’ game pieces found on specially marked products throughout the store. Stop you your local participating 7-Eleven through the end of the August to win big prizes like a PepsiMax VIP trip package to the football championship or a BMW Motorbike F800 GS.

Topping off the festivities, 7-Eleven is providing its guests party apparel – - tiny bowties, tiny hair bows, the popular tiny party hats, and new even tinier party hats are available for download at Slurpee.com in honor of the big birthday celebration.